Author Info for Author Services

Author Information

Please fill out the form below. Tips for filling out each field are listed directly below the form. If you have any additional questions, please contact Danielle Verderame (danielle@blairmarketing.com)

  • if applicable
  • if applicable
  • if applicable
  • As you would like to appear on the book
  • As you would like to appear on the book
  • As you would like to appear on the book
  • Please list each contributor on a separate line. Format: First Name, Last Name, Role Example: John, Smith, Editor
  • 100 words
  • 300 words
  • No word limit
  • Please enter one keyword per line. Choose 20 keywords and list in order of priority.
  • Choose one
  • Choose one
  • Choose one
  • 300 words
  • If applicable. Please list each prior publication. Use one line per title.
  • if applicable
  • Please choose one. Most books are Trade/General.
  • Please list your state.
  • If applicable. Please copy any reviews of your book in the following order: First Name, Last Name, "Review Text"
  • Please list each chapter title with one chapter per line.
  • Please type your full name.

Listing Tips

Title

From Amazon: Titles are the most frequently used search attribute. The title field should contain only the actual title of your book as it appears on your book cover. Missing or erroneous title information may bury valid results among extraneous hits.

Customers pay special attention to errors in titles and won’t recognize the authenticity of your book if it has corrupted special characters, superfluous words, bad formatting, extra descriptive content, etc.

Examples of items that are prohibited in the title field include but aren’t limited to:

  • Unauthorized reference to other titles or authors
  • Unauthorized reference to a trademarked term
  • Reference to sales rank (e.g., “bestselling”)
  • Reference to advertisements or promotions (e.g., “free”)

If you’re publishing multiple stories as one book, ensure the contents of your book are accurately reflected both in the title field and on the cover, by including terms such as “Boxed Set,” “Bundle,” “Collection,” “Compilation,” or “Series.”

Stories that are part of a series must be in sequential order within a book and collections of individual stories must have all stories listed in the metadata.

If you’re publishing a companion book based on an original work, such as a summary, study guide or analysis, begin your title with the term “Summary,” “Study Guide,” or “Analysis.”

When designing your companion book cover, make sure the term “Summary,” “Study Guide,” or “Analysis” appears before the title of the original work in a font at least as large as the rest of the title.

(Amazon Source)

Subtitle

If your book has a subtitle, enter it here. A subtitle is a subordinate title that contains additional information about the content of your book. Your title and subtitle together must be fewer than 200 characters. The subtitle will appear on your book’s detail page, and must adhere to the same guidelines as your title.

(Amazon Source)

Author Name

Enter the name of your book’s primary contributor here. You are free to use a pen name, as long as it does not impair customers’ ability to make good buying decisions.

(Amazon Source)

Contributors

Contributors are the people involved in creating your book. You can use these fields to identify additional authors, editors, illustrators, translators, and any others who you want to give credit to, as long as they worked on that specific book.

You can enter multiple contributors as needed. You are required to enter all contributors of a public domain book.

Do not add anything other than contributors here; don’t add search keywords or other information.

If you’re publishing a companion book based on an original work, such as a summary, study guide or analysis, do not include the contributor(s) of the original work in the Contributors field.

For author contributor fields only: If you entered multiple author names in the author contributor fields, they will appear in the Kindle Store in the same sequence. All other contributor fields will appear in the Kindle Store below the author name(s).

Common Contributor Roles include:

  • Author
  • Editor
  • Illustrator

Description

From Amazon: Entice readers with a summary of the story and characters. Don’t give away anything that adds to the suspense or surprise. Let readers know what makes your book interesting, and give them a sense of what kind of book it is.

If you’re stuck for ideas, research the back cover or inner dust jacket flap of books in your genre. Ask your friends or other authors to describe your book.

Think of your book description as a 30 second elevator pitch to persuade a casual browser to buy your book.

We cannot accept any of the following information in the description:

  • Pornographic, obscene, or offensive content
  • Phone numbers, physical mail addresses, email addresses, or website URLs
  • Reviews, quotes, or testimonials
  • Requests for customer reviews
  • Advertisements, watermarks on images or videos, or promotional material
  • Time-sensitive information (for example, dates of promotional tours, seminars, or lectures)
  • Availability, price, alternative ordering information (for example, links to other websites for placing orders)
  • Spoiler information for Books, Music, Video, or DVD (BMVD) listings
  • Any keywords or book tags phrases

(Amazon Source)

Full Description

From IngramSpark: Your long book description is a synopsis. When writing this description, think like a buyer, and not like the author.

You must become a master at both show and tell. Show enough to paint the picture, and tell enough to get them interested in what happens next. Any specific highlights should immediately jump off the page.

If you had to write your author bio in 200 to 300 words, what would you say about yourself? How detailed would you be?

If you’re hoping to build a connection with the person reading your bio, you’d most likely reveal the best or most interesting aspects about yourself. You wouldn’t tell them every minute detail; you’d tell them enough to let them know whether they wanted to get to know you better. Your book description should do the same.

Headline:Start with a clear and punchy headline that highlights the big things that matter about your book from a reader perspective (genre, key topics and themes, major brands, awards). Get them to want to find out more or simply purchase based on what they’ve read already. The headline should be a maximum of 200 characters (roughly 25-30 words). This is what will be seen on retailer pages before consumers are prompted to “read more,” so make sure it can stand alone and is grabbing. The headline should sell your book in a few words. Make it bold and follow it with a paragraph break. It should have a strong selling focus. Think of this as the “elevator pitch”—less about plot and the specific details and more about why a busy reader should want this book. If someone didn’t know the book existed, what might they be looking for that would bring them to your book? (Something like, “A beautifully illustrated picture book about bullying, friendship, and learning to stand up for what’s right” beats “Sam and Sally don’t get along.”)

Detailed Exposition: The headline should be followed by detailed exposition. If a consumer clicks to “read more,” you want them to find rich detail about the book. This is the meat of your description. Give them a taste of the writing they can expect from you while revealing what your book is about. 100+ words detailing the notable topics, themes, plot elements, and features of your book For fiction titles, this is where you can describe the plot, settings, and key characters. For non-fiction, detail the subjects covered and important people, places, and things. This is where you can “set the mood” and give readers an idea of the style and tone of your book Use paragraph breaks and bulleted lists where appropriate to add structure and break up large blocks of text.

Strong Close: Finally, the copy should end with a strong close, emphasizing the value someone stands to gain from buying your book. If someone has read this far, they are interested. Now make the sale with a memorable final pitch. At least 25-50 words. Who is the book for? “Fans of …”, “Great gift for…” Consider including awards and nominations or a strong review quote.

(IngramSpark Source)

Keywords

From Amazon: Keywords can be a word or a phrase. For best results, we recommend using phrases that are 2-3 words long. To determine the right search keywords for your book, we suggest you think like a reader. What topics or genres are your readers searching for? Avoid keywords that are not accurate descriptors of your book’s central storyline, or keywords that are completely unrelated to what’s in the book. Inaccurate keywords can lead to unexpected or confusing search results and provide a poor customer experience. We do not tolerate keywords that mislead or manipulate our customers.

Examples of items that are prohibited as keywords include but are not limited to references to:

  • Other authors
  • Books by other authors
  • Sales rank (e.g., “bestselling”)
  • Advertisements or promotions (e.g., “free”)
  • Anything that is unrelated to your book’s content

(Amazon Source)

From IngramSpark: Record words and short phrases you think your readers might enter into a search engine to find you and your book. Eliminate less important and more generic words and phrases from your list. The more specific the keywords, the more likely the person searching for those specific words will be happy to find your book among the search results. Enter your keywords and phrases to find books like yours on Amazon, and if those terms do not return books that are like yours, try again with different keywords.

Then use the Google Keyword Planner to help you think of other keywords for your book, which is free to use with a Gmail account. Google Keyword Planner will show you how popular those keywords are (volume data) and help you find keywords with lower competition. Try to keep the number of repeated keywords to a maximum of three. Work on this task until you have a final list of no more than 10 to 20 words and phrases. Enter the most important keywords and phrases first.

Settle on 10 keywords and list them in descending importance. Return to Google Keyword Search every few months to evaluate new trends, check popularity and volume, and to improve your keywords list. These same top keywords and phrases should appear in your book descriptions wherever possible.

(IngramSpark Source)

Categories

Please pick the category that best matches your book for each publisher.

Author Biography

Considering both your keywords and your title, draft a succinct but keyword-rich description of your book. Make the description informative to users first and search engines second, and remember, it’s better to go narrow than wide, more specific than general. You want your conversion rate to be high. That is, when buyers come to your book sales page they should be compelled to buy—not click off because they were lured in falsely or in too general a way.

Your book descriptions should be attention-grabbing, keyword-rich copy that sell your books. Similarly, your author bio, like your book description, should be succinct and keyword-rich. The initial search of your potential reader is your first opportunity to make an impression, so make sure you’re using the right book metadata and keywords to do it.

Audience

Please choose the option that best matches your intended audience. Most often this would be Trade/General.

Regional Subject

Please enter the state that best matches your book’s subject. In most cases, this would be Virginia.