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New Layout for the GLCF Annual Report, Greater Lynchburg Community Foundation in Lynchburg, Virginia

A Fresh Layout for the Greater Lynchburg Community Foundation Annual Report

Oct22
“It is the responsibility of this organization to work tirelessly to make sure our donors’ money is being granted where it can do the most good.” - William J. Bodine, President & CEO, Greater Lynchburg Community Foundation Each year, the Greater Lynchburg Community Foundation provides its donors and the community with an annual report, detailing their charitable grant activities from the past 12 months. When they entrusted us to redesign this important document, their goal

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Time for a Second Helping

Oct10
When our clients come back to redesign a website we originally developed, we love the opportunity to take a fresh look at their online content. We first worked with Adams Construction Company in 2012, and they recently contacted us with specific goals in mind for an update to their site. First, the client wanted to refresh the website with a new, more mobile-responsive design, and greater ease of editing. We used their brand to guide the redesign,

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Mega Milestone

Apr08
Amazingly, this year marks Blair Marketing’s 35th year of service. We’re commemorating this achievement with an anniversary logo that hearkens back to that glamorous, techno-pop era of our founding…when hair was big, ties were wide, and the most stylish shoulders were padded. In 1984, Bob Blair and his wife, Sandy, started Blair Communications in his home. He was soon joined by Billy McBratney, and from second-floor offices on Church Street—in a building that a generation before had housed Lynchburg’s

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We love it when clients get kudos.

Feb06
One of our primary jobs is to help our clients look good—and it’s nice when a client’s efforts are recognized in their field. Bull Moose Tube, a client based in the St. Louis area, is a leading manufacturer of steel tubing for architectural and mechanical applications. Recently, Bull Moose earned an Advertising Excellence Award for their print ads in Informed Infrastructure magazine, based on readership and retention of those ads. Given what a tough audience readers of technical

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Helping a Client Appreciate Their Customers

Jun27
Usually we're assisting Dominion of Bedford (Chrysler/Dodge/Jeep/Ram) with standard dealership and vehicle promotions. But this month, the management and staff at Dominion are planning a Customer Appreciation Day with a child-safety theme on June 30th that's more about serving the community than selling cars. The event organizers at Dominion have planned a fun day when anyone in the community can drop by and enjoy free hot dogs, drinks, chips, and snow cones — plus door

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The birth of a brand…and a whole new market category.

Jun04
We’ve always been energized by the opportunities clients have given us to craft a new brand — or to freshen up an existing brand. But recently we’ve had the chance to help usher into the world a whole new type of product. Guard Health™ is the planet’s only no-rinse, “on-the-go” mouth guard sanitizing spray that actually kills 99.9% of the nastiest mouth guard bacteria in just 60 seconds. As we’ve worked throughout all the product

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80,000 square feet of inspiration…

Apr20
This week, part of the Blair team was privileged to visit the High Point Furniture Market to view the latest releases from our client, Bernhardt Furniture. (If you’ve never been to the Furniture Market, it’s a trade show like no other, with 2,000 exhibitors filling 180 buildings!) Bernhardt’s space filled more than 80,000 square feet, and as we toured the sprawling showroom environments, we were impressed with their furniture all over again. You see, most

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Helping a Client Keep Florida Healthy

Jan26
Here in Lynchburg, our City is fortunate to be able to draw water from the Pedlar Reservoir and the James River. But in Florida, nearly all of the drinking water for the entire state comes from groundwater supplies—which makes guarding those groundwater sources an essential task. One of our Florida clients, Environmental Risk Management, Inc., works with developers, agencies, businesses and municipalities throughout the state to protect groundwater (and the environment overall) from threats such

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A View from The Summit: “Mobile” Isn’t.

Dec01
When the cell phone finally collided with web & video technology, shockwaves from that collision shook every area of life and commerce. Think about everything that’s been reshaped by the smartphone—shopping, TV viewing, dating and relationships, cultural norms and customs, the photo and video industries, politics, law enforcement...and, of course, marketing. There are still some marketing strategies floating around that approach mobile as an outside-the-home proposition for consumers. But the current reality is that “mobile”

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Climbing the Summit

Nov17
You can get out of breath pretty quickly trying to keep up with the marketing field. To help Blair Marketing stay in shape, Kip Smith attended the Internet Summit in North Carolina this week. The event spotlights the latest developments in the digital marketing sphere. (Which would include SEO, SEM, VR, AR, AI, and all the other letters floating in the alphabet soup of acronyms these days.) Summit sessions carry particular credibility when they’re conducted

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