From time to time a company becomes so well known in one capacity that the marketplace loses sight of that company’s full range of capabilities. For this project, we wanted to encourage people familiar with the F.L. Showalter brand to look beneath the surface.
In recent years, Lynchburg residents recognize F.L. Showalter trucks around water or sewer construction sites. But F.L. Showalter actually has 85 years of diverse credentials that equip the company to handle projects ranging from water treatment plants’ components to building construction.
F.L. Showalter came to Blair Marketing to help with a new website that would help present a fuller picture of their far-ranging competencies.
They also wanted the site to convey a bit of the personality of the firm, while handling functions associated with vendor collaboration and employee recruitment/retention.
The resulting site was not an extensive project yet it positions F.L. Showalter more broadly and accurately in the Virginia construction field.
View the results at flshowalter.com.