“It is the responsibility of this organization to work tirelessly to make sure our donors’ money is being granted where it can do the most good.”
- William J. Bodine, President & CEO, Greater Lynchburg Community Foundation
Each year, the Greater Lynchburg Community Foundation provides its donors and the community with an annual report, detailing their charitable grant activities from the past 12 months. When they entrusted us to redesign this important document, their goal was to enhance the readability of the content and put a greater emphasis on the visual story. We responded with several, fresh layout options that sought to make the very best use of available space.
First, our design placed more focus on the images. Several of the spreads highlighted one large image with a strong visual story. Then, we simplified the facing page. This follows the natural flow of the reader’s eyes from left to right.
Second, we tightened the layout of the pages. Even with the same information and appropriate white space, we were able to cut down eight pages. That lowered the overall cost to print while enhancing the readability of the content.
By translating the Foundation’s message into a visually pleasing (and space-saving) booklet, we helped them convey essential information to the community while reducing their production costs... which ultimately helped the organization continue to be good stewards of the funds entrusted to them.
A Fresh Layout
More Information About the Foundation:
If you are interested in learning more about the foundation’s impact on our local community, please visit their website.
Mission Statement: The mission of The Community Foundation is to enhance the quality of life in the communities served by the establishment of permanent endowments for the City of Lynchburg and the counties of Amherst, Appomattox, Bedford and Campbell, with income distributed annually to charitable organizations within the community.
Some of the organizations they currently support include: